Client: Marriott Vacation Club International
Client Location: Spain, France and UK
Industry: Hospitality
Medium: Printed Mailshot

Brief:

To create a printed mailshot for the Marriott Vacation Club (MVC) Outreach Program. The text must follow MVC brand guidelines and mention 4 days/3 nights in Spain, 10,000 Marriott Rewards, €100 Marriott Voucher, £119 per person, Hire car for your 4-day stay and attend a 90-minute presentation. Word Count around 350.

The Piece:

Spend a memorable 4 days/3 nights in Spain with hire car included

PLUS receive 10,000 Marriott Rewards® points and a €100 Marriott® voucher for only £119 per person*

Relish in the Spanish sunshine, enjoy the local delicacies and take a siesta on one of the numerous Mediterranean beaches. As a privileged Marriott Rewards member, we are pleased to invite you to our luxurious Marriott’s Playa Andaluza resort, where you can savour first-class comfort and experience how Marriott Vacation Club can make your global holiday dreams a reality.

Indulge yourself in the exceptional facilities of our lavish property, take a swim in the refreshing pools or simply enjoy the well-equipped resort gym. Explore the local culture and enjoy a level of unprecedented freedom only offered by private clubs. All at an amazing price.

Plus, holiday before the end of 2013 and enjoy a €100 Marriott voucher to spend on your next stay at any Marriott or Renaissance® hotel worldwide.

For only £119 per person* your offer includes:

• 4 days/3 nights’ in a luxurious two-bedroom/two-bathroom apartment (accommodating up to 6 family members)
• Hire car for your 4-day stay
• 10,000 Marriott Rewards points
• A 90-minute presentation about the benefits of Holiday Ownership with Marriott Vacation Club
• €100 Marriott voucher if you travel before the end of 2013

Whilst you’re on holiday, we’ll give you and your partner a one-on-one tour of the resort and presentation to explain the benefits of our Holiday Ownership concept. Operating more than 50 first-class resorts in some of the most desirable destinations, we have the largest luxury resort ownership system in the world with over 400,000 Owner families.

Hurry, you only have until 15th October 2013 to reserve your place; you then have a 12-month period within which to confirm your dates and travel.

*An additional £60 nightly supplement is payable for all July and August bookings and from 18 April 2014 – 27 April 2014.